Advertising

10 ways to advertise your business

With a bit of creativity and some work on your part there are a number of ways to advertise your business for free.Write a press release
Writing a press release is the best way to generate some free publicity. Basically most journalists do not have much time to write stories, so if you can provide them with easily written text it becomes quite easy for them to publish it. But be careful don’t presume that your story will be interesting. The fact that you sell a product is not very...
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Types of Social Marketing

Using the benefits of doing 'social good' to secure and maintain customer engagement. In 'social marketing' the distinguishing feature is therefore its 'primary' focus on 'social good', and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing.

Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims, this can be very important, but...
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Social Marketing

Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioural goals for a social good.

Although 'social marketing' is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.

The primary aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is primarily 'financial'. This does...
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Visual communication

Visual communication is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing, graphic design, illustration, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. Graphic designers use methods of visual communication in their professional practice.

Visual communication on the World Wide Web...
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Ad Tracking

Ad tracking, also known as post-testing or ad effectiveness tracking is continuous in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

Depending on the speed of the purchase cycle in the category, tracking can be done continuously (a few interviews every week) or it can be “pulsed,” with interviews conducted in widely spaced waves (ex. every three or...
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